The UN has warned that our planet is facing a 4 per cent shortfall in water supply by 2030. Meanwhile the World Economic Forum says the next 10 years will likely see water-related problems are impact the global economy more than any other risks.
Thankfully, since the Sustainable Development Goals were established, water – so long taken for granted – is being recognised as the vital but fragile resource that it is. Along with this recognition and subsequent focus on ensuring fair access to water comes a recognition that this will not happen without significant effort to protect the ecosystems that supply our fresh water.
And communities the world over are rising to the challenge.
UN India has featured one such community involved in a WWF project under the HSBC Water Programme in India. Individuals from the community have joined together to do their bit to collect water samples for analysis, clean up the river with litter picks, helped raise turtles to be re-released and spread education in their community.
The River Ganga is the most sacred river in India. The river and its tributaries are impacted by the anthropogenic pressures. However, there is huge public and political will to remedy the damage that humanity’s impact has caused the river.
Even as the Indian government has launched a massive campaign to clean the river, citizens are also taking action for a clean river. While world leaders have signed up to ground breaking commitments for sustainability, the HSBC Water Programme is demonstrating how NGOs, businesses and communities can work together to each play our part to protecting our natural resources.